Relevant Advertising and IPTV  

Broadcast TV has been constantly supplying entertainment at regular schedules to a wide audience, so there was no better chance to address a large number of people with commercials at the same time.   The sheer number of channels available on digital TV is redirecting the attention of the viewer, instead of waiting for the next program to start we zap off from unwanted commercials. …read more 

Interaction and Content  

Back in the pioneer years of TV interaction was connected to physical exercise: we needed to get up from the sofa and switch from channel one to channel two. Then came new channels and the remote control and we started to zap up in desperate search of an interesting channel or a lucky escape from boring advertising. …read more    



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